Privacy Policy

Last updated: October 30, 2026

Notice News, Inc., a Delaware corporation doing business as SocialWire ("SocialWire," "we," "us," or "our"), runs SocialWire, a business tool that tracks public social media accounts and news sources and turns them into reports, alerts and analysis. This Privacy Policy explains what information we collect, how we use and share it, how long we keep it, and the choices people have.

This policy covers three groups of people:

• Customers and their users: the people who sign up for SocialWire and use the app at app.socialwirehq.com.
• Website visitors: people who visit socialwirehq.com or our free report pages.
• People whose public posts we collect: the owners of the public social media accounts and news sources that our customers track.

SocialWire is a business service. It is not meant for consumers or for anyone under 18. This policy should be read with our Terms of Service at app.socialwirehq.com/terms. Words with capital letters that aren't defined here have the meaning given in the Terms.

1. Information We Collect

1.1 Account and Billing Information

When someone signs up or is invited to a team, we collect their name, email address, organization name and role on the team. Payments are handled by our payment processor, Stripe. We receive the customer's name, email and billing status from Stripe, but card numbers go straight to Stripe and are never stored by us.

1.2 What Customers Put Into SocialWire

We store what customers and their users add to the app, such as lists of accounts, keywords and news sources, list names, notes, saved views, alert and report settings, and instructions for AI reports.

1.3 Usage and Device Information

When people use the app, we collect technical information such as IP address, browser type, device information, pages visited, actions taken and times of access. We use this to run the service, keep it secure, fix errors and understand how features are used. See Section 4 for analytics and cookies.

1.4 Public Social Media and News Data

To provide the service, we collect publicly available information from the accounts and sources our customers track, on platforms such as Facebook, Instagram, Threads, X, YouTube and Bluesky, and from Google News and RSS feeds. This includes:

• About accounts: platform, account ID, handle, display name, profile link, profile picture, and follower counts over time.
• About posts: post text, title, link, hashtags, outbound links, publish time, format, images, and engagement numbers such as likes, comments, shares and views over time.
• About news articles: headline, link, outlet, date and the short summary provided in the feed.

We do not collect account bios, the text of comments, private messages, or anything that isn't publicly visible. Section 3 explains more about this data.

1.5 Free Report and Signup Information

When someone requests a free report on our free report pages, we collect their email address, the accounts they asked us to compare, their time zone, whether they want occasional SocialWire updates, and details about how they arrived, such as the ad or link they clicked. To prevent abuse, we store a scrambled (hashed) version of their IP address, never the address itself. We also record whether the email with their report was opened and how often the report is viewed (see Section 4.4). When someone signs up, we use their IP address to block bots and limit repeated sign-ups.

1.6 Communications

When someone emails us or contacts support, we keep the message and any attachments, along with our reply.

2. How We Use Information

We use the information we collect to:

• Provide SocialWire: run scans, show posts and charts, send alerts, produce reports and exports, and manage accounts, teams and billing.
• Produce AI summaries and reports: we send post text, account names and the customer's instructions to AI providers to write reports and judge which news is relevant (see Section 5). We do not train or fine-tune any AI model on customer content or on the public data we collect.
• Communicate: send account, billing, security and service emails, reports and alerts customers have set up, replies to support requests, and occasional product news, which people can unsubscribe from at any time.
• Improve the service: understand which features are used, find and fix errors, and plan improvements.
• Keep things secure: prevent fraud, abuse, spam sign-ups and unauthorized access.
• Market SocialWire: measure which ads and links bring people to our free report and signup pages, where they've agreed to this (see Section 4.3).
• Meet legal obligations: comply with law, respond to legal requests, and enforce our Terms.

3. Public Social Media and News Data

3.1 Why We Collect It

SocialWire helps publishers, newsrooms, agencies and other organizations follow what is being said publicly, measure how content performs, and spot trends. To do that, we collect the public information described in Section 1.4 from accounts and sources our customers choose to track. We collect it directly from the platforms and through data providers that gather public information for us.

3.2 Whose Data It Is

Most accounts tracked on SocialWire belong to news outlets, brands, organizations, public figures and other public pages. Some may belong to individuals who post publicly. We store each account and post once, and every customer who tracks that account can see it.

3.3 Deleted and Edited Posts

Because SocialWire shows historical trends, we may keep a copy of a post as it first appeared, even if it is later edited or deleted on the platform. On some platforms, such as YouTube and Bluesky, we check for deleted posts and remove them.

3.4 Asking Us to Remove Your Data

If you believe SocialWire holds your public posts or account information and you want it removed, email legal@socialwirehq.com with a link to the account. We take these requests seriously and look into them as appropriate, weighing each against the public interest, journalism, free expression and our legitimate interest in providing the service. We are more likely to remove data about private individuals than about public pages, organizations, businesses and public figures, whose public activity is what SocialWire exists to track.

4. Cookies, Analytics and Advertising

4.1 Necessary Cookies

We use cookies that are needed for SocialWire to work, such as cookies that keep you signed in, protect against attacks, remember settings like the sidebar layout, and connect SocialWire to AI tools you link. These can't be turned off.

4.2 Analytics in the App

Analytics and session recordings. We use PostHog, an analytics service, to understand how people use SocialWire and to find and fix problems. When you use the app, PostHog records the pages you visit and the features you use. For signed-in users it also records sessions — what's on screen and how you move through it. Anything you type into forms is hidden from recordings. PostHog processes this data for us on servers in the United States and doesn't use it for its own purposes.

If you're in the European Economic Area, the United Kingdom or Switzerland, or we can't tell where you are, we ask before turning this on and you can say no. Elsewhere it's on by default. You can turn it off at any time in My settings → Usage analytics, or with the Your privacy choices link on our public pages. We treat a Global Privacy Control signal from your browser as a request to turn it off, in the app and on our website. When it's off, we only count visits anonymously, without cookies and without recordings, and our servers still count key actions, such as sign-ins and report runs, without identifying you, so we can keep the service working. Turning it off doesn't delete data already collected, but you can ask us to by emailing legal@socialwirehq.com (see Section 8).

To work out which rule applies, we look up your country from your IP address on our own servers. We don't store the address or share it for this purpose. IP geolocation by DB-IP.

4.3 Free Report and Signup Pages

Our free report and signup pages use PostHog under the same rules as the app (Section 4.2), except that they record sessions only on report pages (below). Our main website at socialwirehq.com doesn't use analytics or advertising tools.

On our scorecard and signup pages we use the Meta Pixel to measure our Facebook ads. It tells Meta that someone visited the page, requested a report or signed up, so we can see which ads work. We never send Meta your email address or the accounts you track. If you're in the European Economic Area, the United Kingdom or Switzerland, or we can't tell where you are, the Pixel only runs if you click Accept. Elsewhere it's on by default. Meta may use this information for its own advertising, which some US state laws treat as "sharing" personal information. You can opt out at any time with the Your privacy choices link at the bottom of those pages, and we treat a Global Privacy Control signal as an opt-out. The Meta Pixel never runs on the page that shows your report, because its link is private.

Scorecard report pages. When you open your scorecard report or our sample report, we may record how you use the page — what you scroll to and click — to improve it, under the same rules as above: on by default outside the EEA, the UK and Switzerland, only after you click Accept inside them, and off if you use Your privacy choices or a Global Privacy Control signal. Anything you type is hidden, and the private link to your report is never included in the recording.

Your choice on these pages, whether made with the banner or the Your privacy choices link, is remembered for 12 months. If you then sign up, the same choice applies to analytics in the app (Section 4.2), so you aren't asked twice.

4.4 Other Services That See Your Visit

• Our website and our free report pages load fonts from Google, which means Google receives your IP address.
• Bot protection. To protect our forms from spam and abuse, we use Cloudflare Turnstile on our signup and scorecard pages. Turnstile checks your browser to tell real people from automated bots, usually without you needing to do anything. Cloudflare's handling of this information is described in its Turnstile Privacy Addendum.
• Emails about free reports track whether they were opened. The email with your report, or telling you we couldn't make it, records whether it was opened and which links were clicked. Our email provider, SendGrid, does this with a tiny invisible image in the email and by sending each link through its own address on the way to the page. We also count when the report is opened from that email. Other emails we send may record opens and clicks in the same way.

5. How We Share Information

We do not sell personal information. We share it only as described here.

5.1 Service Providers

We use outside companies to run SocialWire. They may only use the information to provide their services to us.

We use AI providers through their business services, under terms that restrict how they may use the data we send.

5.2 Other Customers

Public social media and news data is shown to every customer who tracks the same account or source. A customer's own lists, notes and settings are visible only to its own team.

5.3 Tools Customers Connect

If a customer connects SocialWire to an outside AI tool such as Claude or ChatGPT, data the customer requests through that connection goes to that tool's provider and is covered by its privacy policy.

5.4 Legal Reasons and Business Changes

We may share information if the law requires it, to respond to valid legal requests, or to protect the rights, safety or property of SocialWire, our customers or others. If SocialWire is part of a merger, sale, restructuring or similar deal, information may be transferred to the new owner, who will be bound by this policy unless it gives notice of changes.

5.5 With Permission

We may share information in other ways when the person or customer it relates to asks us to or agrees.

5.6 YouTube

SocialWire uses YouTube API Services to collect public YouTube data. Google's handling of that data is covered by the Google Privacy Policy at https://policies.google.com/privacy.

6. How Long We Keep Information

• Public social media data (accounts, posts, images and engagement and follower history): kept indefinitely to provide historical trends, unless removed under Section 3.3 or 3.4.
• News articles: deleted 90 days after they were published.
• Customer accounts and team data (lists, reports, alerts and settings): kept while the subscription is active. After access ends, kept for up to 12 months so the customer can return, then deleted after at least 30 days' email warning.
• People removed from a team: their personal account details are deleted about 12 months after removal.
• Security logs: kept for different periods depending on the event, with IP addresses and browser details removed after 90 days.
• Scan records and billing records: kept as long as needed for accounting, tax, security and legal purposes.
• Free trial records: we keep a scrambled (hashed) record of the email address and a card identifier from Stripe for each free trial, so the same person or card can't start another one. It's kept after the account is deleted.
• Analytics data: kept by PostHog under our settings, and deleted when the person's SocialWire account is deleted.

Deleted information may remain in backups for a limited time before it is overwritten.

7. Security

We use reasonable technical and organizational safeguards to protect information, including encryption in transit, access controls and limits on who can see customer data. No system is completely secure, and we cannot guarantee absolute security. If a breach affects personal information, we will notify affected customers as required by law.

8. Your Choices and Rights

• Your account: users can update their details in My settings. Team members can leave a team or delete their own account, and team Admins can delete the whole team.
• Analytics and ads: you can turn analytics off or on in the app at any time in My settings, and analytics and advertising on our free report and signup pages with the Your privacy choices link (Section 4).
• Marketing emails: every marketing email has an unsubscribe link. Service, billing and security emails can't be turned off while you have an account.
• Access, correction and deletion: you can ask us for a copy of your personal information, or ask us to correct or delete it, by emailing legal@socialwirehq.com. We may need to confirm your identity first, and we may keep some information where the law requires or allows it.
• Public data about you: see Section 3.4.

We will respond within the time required by applicable law, and we won't treat anyone differently for using these rights.

9. California, Europe and the UK

9.1 California Residents

In the past 12 months we have collected these kinds of personal information: identifiers (such as name, email address, IP address and social media handles); professional information (such as organization and role); commercial information (such as subscription and payment records); internet activity (such as app usage); and public social media information. We use and share it for the purposes in Sections 2 and 5.

Outside the EEA, the UK and Switzerland, our public pages share limited information with Meta for ad measurement by default. You can opt out of this sharing with the Your privacy choices link at the bottom of those pages or with a Global Privacy Control signal. We don't sell personal information. You can also opt out by emailing legal@socialwirehq.com. California residents have the right to know, access, correct and delete their personal information, and to opt out of sharing, as described in Section 8. An authorized agent may make a request for you with proof of authority.

9.2 Europe and the UK

SocialWire is based in the United States, and information is processed in the United States and other countries where our service providers operate. Where the law requires a safeguard for moving personal information out of Europe or the UK, we rely on the standard contractual clauses approved by the European Commission, and their UK equivalents, in our agreements with service providers. We rely on these legal grounds:

• Contract: to provide SocialWire to customers and their users.
• Legitimate interests: to collect and analyze public social media and news data, keep the service secure, and improve it.
• Consent: for analytics and advertising cookies.
• Legal obligation: where the law requires it.

People in Europe and the UK can ask to access, correct, delete, restrict or move their personal information, or object to how we use it, by emailing legal@socialwirehq.com. They can also complain to their local data protection authority. Customers who need a data processing agreement can request one at the same address.

10. Children

SocialWire is not meant for anyone under 18, and we don't knowingly collect personal information from children as users. Customers may not use SocialWire to target or track children (see our Acceptable Use Policy). If you believe we hold information about a child, contact legal@socialwirehq.com and we will review it promptly.

11. Changes to This Policy

We may update this policy from time to time. If we make important changes, we will email customers and post the new version here at least 30 days before it takes effect, unless the law requires a shorter time. The "Last updated" date shows when it last changed.

12. Contact Us

For questions or requests about this policy or your information, email legal@socialwirehq.com or write to:

Notice News, Inc. d/b/a SocialWire · Attn: Privacy · PO Box 93, 179 Rehoboth Ave., Rehoboth Beach, DE 19971, United States

This Privacy Policy is part of the SocialWire Terms of Service. If the two conflict, the Terms of Service control.